Spa marketing that chimes ‘luxury’ far and wide »
By celtwolfe on Aug 13, 2011 in Marketing | Comments Off
What do spas sell? To get to the very bottom of it, they sell comfort, a sense of heightened luxury, a feeling that one’s mind, body and senses have been pampered. If this essence can be packaged and price-tagged, it is with spa marketing. Everybody knows what spas offer. They are all conscious of their [...]